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HUNGARY: Prizma TV replaces the channel POEN!

Prizma

The channel POEN! ceased its activity and was replaced by Prizma TV on20th of December 2010.The IKO Central Europe which produces Prizma TV as well as Film+ and Cool TV channels beleive that the rebranding of  POEN! concerns not only the name and graphic design of the channel, but will affect its programming as well.

Launched on the  Holiday Season, Prizma TV should attract a lot of new  viewers - as expected by the Director of the Operation of  the Channel- Gabriella VIDUS.

Source: MediaInfo

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