Communications agency
Mindshare Russia assessed
the largest TV advertisers in 2010 (estimate covers the period from January to
November 2010).
The data obtained suggests a positive trend: in general, TV - twenty of the largest advertisers grew by 10% (in rubles) over the same period of 2009 and amounted to 35 billion rubles (Dynamics in the U.S.:
+17% to $ 1,174 million).
The leading position is held by Procter & Gamble which has increased its investment by 30% over the evaluation period. Unilever (+19%) is in the second position. Henkel Group (+16%), which in 2010 replaced L'Oreal (-5%), closes out the three top leading advertisers on TV.
See the full list of advertisers
Source: Media Atlas
